GAgives News

2024 GAgives on GivingTuesday Showcases Nonprofits as the Unifiers of Communities

Global Giving Movement Spotlights How Nonprofits Are First Responders in Times of Crisis and Common Ground for Many in Communities

ATLANTA, October 29, 2024 – With the season of giving upon us, it’s time to show our appreciation for those who have supported our communities throughout the year with unwavering commitment and a staggering level of accomplishment. All Georgians benefit, in multiple ways, from the outstanding work of our nonprofits. In this year especially, they’ve truly shown up for us all. GAgives on GivingTuesday, hosted by the Georgia Center for Nonprofits (GCN), is once again shining a spotlight on the impact of nonprofits across the state, showcasing the ways they serve as the great unifiers of our communities in times of conflict and crisis. Since its launch in 2012, GAgives on GivingTuesday has given Georgians the chance to demonstrate their generosity. Naturally, they have risen to the occasion with record-breaking giving year after year, both in the number of individual gifts and in total dollars raised. Coinciding with the international day of giving celebrated the Tuesday following Thanksgiving, this year’s GAgives on GivingTuesday will be held Dec. 3, 2024, when Georgians are asked to get into the true spirit of the giving season following the annual shopping-centered tradition of Black Friday and Cyber Monday.

“This year has been especially trying for Georgia nonprofits as they’ve been called upon for extra resources and manpower, whether that’s a result of the devastation of this year’s storms, the national housing crisis, community support for those directly impacted by the Apalachee High School attack, inflation, or a host of other situations,” said GCN President & CEO Karen Beavor. “No matter the crisis, nonprofits have rallied to support their communities, and GAgives on GivingTuesday is our time to support them in return.” Last year’s GAgives on GivingTuesday set another new record, with more than 13,800 donors contributing to more than 1,050 organizations through the official GAgives.org platform alone.

On that single platform, one of many activated for the event, $3.06 million was donated, exceeding the total amount donated through GAgives.org in 2022 by nine percent. In total, $33.17 million was raised, a 13 percent increase from 2022.

All registered 501(c)3 nonprofits in Georgia can participate in this special day of giving. Nonprofits are invited to raise funds through GAgives.org, a powerful but easy-to-use online fundraising platform featuring complementary resources to assist in maximizing donations – from donation-motivating prizes sponsored by official GAgives partners to toolkits, marketing materials, complimentary online trainings, GAgives success stories, and more, all designed to help nonprofits engage their volunteers, staff, board members, and supporters.

“Nonprofits impact the lives of every one of us throughout the year, whether they’re housing the animal that becomes a beloved family pet, protecting the stunning views along a park trail, staging the latest community theater performance, or doing the research to combat a disease experienced by ourselves or a loved one,” said GCN’s Karen Beavor. “Nonprofits are the thread stitching together the fabric of our community, representing the common causes that we all believe in – care for our neighbors, quality of life, and shared culture – despite how our other beliefs may differ. Let’s come together once again to show our nonprofits how much we appreciate them and break yet another record this GAgives on Giving Tuesday.”

This year, sponsors are encouraging Georgians to showcase their support for their favorite organizations by giving nonprofits that registered for prizes the chance to win additional funds – through “Power Hours,” “Golden Tickets,” and leaderboard contests. Those generous sponsors include WestRock, Arby’s Foundation, and Aprio. Additional GAgives support comes from The Atlanta Journal-Constitution, Cox Enterprises, Georgia News Network, Outfront Media, WSB-TV Family 2 Family, the Coca-Cola Foundation, and others.

Since 2012, GAgives has galvanized Georgians to be a part of the state’s largest giving movement, totaling $155.97 million in donations to date from over 560,000 individual gifts. Created, executed, and overseen by GCN for the direct benefit of Georgia nonprofits, the GAgives on GivingTuesday campaign is enhanced by generous sponsors, media partners, and participating organizations. Together, their contributions and creativity amplify the impact for nonprofits, allowing nonprofits in turn to continue operations for, and enhance their offerings to, the communities of Georgia. GCN considers it an honor to champion Georgia’s largest giving movement and serve as the official state lead for GivingTuesday, a generosity campaign covering all 50 states and more than 150 countries.

About GAgives

Led by the Georgia Center for Nonprofits, GAgives on GivingTuesday aims to bring attention to the work and worth of the nonprofit sector. Since its founding in 2012, the GAgives movement has raised more than $155.97 million from more than 560,000 individual gifts for the nonprofits across Georgia working tirelessly for positive and lasting change.

About GivingTuesday

Launched by the 92nd Street Y in 2012 and housed in its Belfer Center for Innovation & Social Impact, GivingTuesday is a global movement inspiring people to take collaborative action for their local communities and contribute to the causes they believe in. Throughout the year, the movement reaches millions of people, with campaigns and activities in all 50 states and 150 countries, culminating on the Tuesday after Thanksgiving. See the latest updates on Instagram.

About the Georgia Center for Nonprofits

The Georgia Center for Nonprofits builds thriving communities by helping nonprofits succeed. Through a powerful mix of advocacy, solutions for nonprofit effectiveness, and insight-building tools, GCN provides nonprofits, board members, and donors with the tools they need to strengthen organizations that make a difference on important causes throughout Georgia. 

Georgians Rally to Empower Nonprofits, Supporting Every Corner of Our Community for GAgives on GivingTuesday

ATLANTA, November 29th, 2023 – The spirit of Georgia’s giving shone brightly for this year’s GAgives on GivingTuesday, Nov. 28, 2023. The Georgia community came together to highlight the significance of nonprofits and honor the profound impact they make on our lives, showcasing the public’s deep appreciation for the positive differences these organizations make in our communities.

With the invaluable support of sponsors like Arby's Foundation and WestRock, this year's campaign engaged tens of thousands people, including more than 13,800 donors contributing through the GAgives.org platform alone, a testament to the generosity and commitment of Georgians. On that single platform, one of many activated for the event, $3.06 million was donated, exceeding the total amount donated through GAgives.org in 2022 by 9 percent. In total, GAgives on GivingTuesday 2023 raised $33.17 million, a 13 percent increase from 2022!

The impact is substantial, benefiting over 1,050 organizations, each dedicated to making a positive and lasting change in our communities. This year's success reinforces the annual giving movement that has been a cornerstone for Georgia's nonprofits since the inception of GAgives in 2012. 

The Georgia Center for Nonprofits (GCN), the proud host of GAgives on GivingTuesday each year, invited Georgians to reflect on their gratitude throughout the month of November with the #GAgivesThanks initiative. This campaign highlighted 30 distinctive ways to express appreciation and included a message from Governor Brian Kemp and First Lady of Georgia Marty Kemp, as well as official proclamations from the Cities of Atlanta, Augusta, Newnan, and Savannah, as well as the State of Georgia.

"Georgia nonprofits serve as vital connective threads in the fabric of their communities. Right now, nonprofits are doing great work across Georgia – expanding parks and public gardens, providing food and healthcare, mounting theater productions, educating children, caring for animals – in service to us all,” shared Karen Beavor, CEO and President of GCN. “All month long with #GAgivesThanks, our community has come together in support of them. Year after year, Georgians step up to showcase their true generosity with record-breaking levels of giving, both in numbers of individual donors and total amounts raised. We’re honored to champion the importance of our nonprofits and to help steer another record-breaking groundswell of support in 2023."

The generous support of sponsors like WestRock, Arby’s Foundation, Carr Riggs & Ingram, Aprio, Mauldin & Jenkins, and Gas South, as well as media partners like The Atlanta Journal-Constitution, Cox Enterprises, Georgia News Network, Outfront Media, and WSB-TV Family 2 Family, among others, played a pivotal role in the campaign's success.

However, the season of giving is still in full swing. Those who didn’t take part on Nov. 28 can still give to the nonprofit(s) of your choice, and help them end the year strong, at www.GAgives.org.

Since its inception in 2012, GAgives has galvanized over $155.97 million in donations, thanks to the support of more than 560,000 individual gifts. GCN, as the official state lead for GivingTuesday, considers it a privilege to champion Georgia's largest giving movement.

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